
Ross Pyres
Global Head of Technology at Pret A Manger
Coffee as a service - How Pret brought coffee subscription to market in 4 weeks
As UK restrictions started to lift in Summer 2020 a dedicated ideation team settled on subscription as one way to transform Pret''s relationship with its customers, and set an ambitious target for launch. This is the story of the 4 weeks that followed, from whiteboard sketch to regional pilot, to national launch.