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9 & 10 NOV 2021

ExCeL LONDON

Hil Berg: Speaking at the Call and Contact Centre Expo

Hil Berg

Iceland

Sustainability and Purpose – Businesses as Agents of Change

Iceland Foods has built a reputation for corporate activism, based on its pledge to remove plastic from its own label
packaging by 2023 and its 2018 campaign to raise awareness of deforestation caused by palm oil. This session will explain
the background to Iceland’s philosophy of ‘Doing it Right’ and explore the potential for brands to embrace the idea of
purpose, combining positive social change with profitability and growth.

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