The Food Entrepreneur Show logo

9 & 10 NOV 2021


Alasdair Cross: Speaking at the Call and Contact Centre Expo

Alasdair Cross


How to Transform Customer WiFi Into a Powerful Marketing Tool

Recent research states that 61% of customers search for WiFi when eating or drinking.
Learn how a leading Restaurant chain transformed their existing WiFi service into a powerful marketing tool to drive a 50%
increase in their customer levels. By creating personalised splash pages, emails and SMS around events such as customer
Birthdays, Valentines, Xmas and promotions they were able to build profiles of their customers and increase loyalty through
one-to-one marketing.

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