Restaurant Reinvention Expert and Young Entrepreneur of the Year
Described by most as a “painstaking perfectionist”, it is something he is most certainly not shy of. After leaving school at 19, Joe dived straight in to the world of business with top marketing company ‘Creative Juice’ at the same time as successfully running high profile events for major companies such as RBS and eventually taking up a consulting position at ‘The Health Kitchen’.
It was here where Joe’s entrepreneurial talent came into fruition. With successful health food ‘guru’ Adele Carnell as a mother it was inevitable that Joe’s passion for fresh food, fantastic eye for design and love for music would drive him to create something of his own.
Joe’s naturally competitive persona leads him to pursue relatively undiscovered UK markets enabling both himself and ÜGOT to be on the driving forefront of the UK’s health food boom. To date, Joe’s drive and ambition has earned him and the company many awards in the company’s short lifespan; BQ Emerging entrepreneur of the year, Lloyds Bank Entrepreneur of the year, The Press Young Entrepreneur of The Year 2014, The Gentlemans Journal Hottest Start Up 2014, Winner of York Press business award for ‘Young Entrepreneur of the Year’, Investec Food & Drink Awards 2014 2nd Place & Yorkshire Life
Music x Food
What is ÜGOT and why we are determined to change consumers perceptions on clean eating through the channel of music.